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Failing to Prepare is Preparing to Fail

Day 3: Today’s lab was structured around PDF’s, success in “New Media,” utilizing the Internet basics, document managing, case study, and group activity. The class of 24 was split into groups of 2 and each group was assigned a celebrity who has had social media success. My success story was Marina Orlova. Other celebrities included Justin Beiber, Zefrank, J Michael Stracynski, Mark Maron, ?uestlove, Shepherd Fairey, Conan O’Brien, Kevin Smith, Charlie Sheen, Lil Wayne, and Daria Musk. Our objective was to obtain a small biography, describe his/her success, explain how he/her used social media, and the methods we used to find the info.

Marina Orlova is known to millions of fans around the world as a “sexy master of language.” She is a 30-year-old Russian philologist. She bursted into the Youtube scene by taking word requests, describing their origin, and giving virtual lessons on language. She created her own site HotForWords.com, and her tag-line is “intelligence is sexy.”

Many of these celebrities duplicated their fan base by use of social media sites like Youtube, Facebook, and Twitter. Beiber was discovered on Youtube. Questlove has raised money for Red Cross and other charities through Twitter. Darla Musk has an interesting case in which she blew up by giving Google+ Hangout (video conference) music performances to her friends all day. Eventually, her friends and hangout watchers would stream the concert to larger audiences and Youtube. Lil Wayne’s collegiate background in Internet marketing has taught him to always keep a large and open fan base.

Today’s lecture was a group media project workshop. The entire class of September 2011 including film, recording, gaming, and animation students were broken up into groups of 6 or 7 and assigned a 3-minute video project. The mission of the project was to choose a person and find them to interview them. The person does not have to famous, but they have to be someone hard to find. One of the sample videos from the last class was the hunt for Hugh Heffner. The team failed, but they still managed to make the video funny and entertaining.

Creativity will be best exposed in unforced hotspots. Find a place where your juices flow. “The hardest part of writing,” he confides, “is sitting down. Once I’m there, I’m good – I write about 1,000 words a day.” – Alan Bradley. You don’t have to reinvent the wheel to be innovative. In addition to the comparisons in my last blog, movies such as Inception and Raiders of the Lost Ark are not completely original. Memento was brilliant because the plot was told in reverse. If you took the clips and rearranged them oppositely, it would be a basic murder film.

Coldplay had much success on their more recent album Viva La Vida, however they had much controversy over the music theoretical breakdown of their song. Sure enough, Joe Satriani sued Coldplay. But can all these similarities be considered rip-offs? There is no shortage of new ideas; there is only a shortage of people who can spin the existing ideas.

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One Response to “Failing to Prepare is Preparing to Fail”

  1. Nano Firnhaber says:

    Very good Sergio, keep doing the blog!!, very interesting. Buena suerte. Vai Forte Sergio

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