Strategy
The Stoic Approach to SEO: Build for Decades, Not Quarters
Short-term SEO tactics are the digital equivalent of borrowing against your future. The businesses that dominate search ten years from now are building something fundamentally different from what most agencies are selling today.
Read more →The Waterfall Principle: Why Consistent Pressure Beats Occasional Brilliance
Marcus Aurelius understood compounding before compound interest was a concept. The waterfall doesn't wear away stone through force. It does it through persistence. Here's what that means for how you build a digital presence.
Read more →Distribution Is the Product: What the Music Industry Taught Us About Digital Business
In 2016 we were teaching a course on digital distribution in the entertainment industry. The lesson turned out to apply to every business online. If you don't control your distribution, you don't control your growth.
Read more →The Value of Watching Closely: What Deep Observation Teaches You About Your Business
In 2016 one of our team members watched a colleague work a client project from beginning to end and came back changed. The act of watching carefully, without agenda, is one of the most underrated business tools there is.
Read more →Intention Is Not a Strategy. But It's Where Every Good Strategy Starts.
In 2016 our team shared a passage about manifesting reality. We've been thinking about that idea for nearly a decade. Here's what we actually believe about the relationship between intention and outcome in business.
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