Meta ads run on creative. We test it every month.

What does a Meta ads agency do?

A Meta ads agency plans the campaign structure, produces and tests the images, videos and copy, sets up the Meta Pixel and Conversions API so results are measured, builds audiences and retargeting, manages budgets and Advantage+ automation, and reports in cost per lead or return on ad spend.

On Meta the creative is the targeting: the platform decides who sees an ad largely from how people respond to it, so a steady supply of new images and videos matters more than audience settings. GrossiWeb plans a creative test each month, produces the variants with your photos and footage, and retires ads as their cost per result rises.

Is hiring a Facebook ads agency really worth it for small businesses?

Only above a certain budget. With less than about $1,500 a month in ad spend the management fee outweighs what better management can save, so GrossiWeb sets $1,500 as its minimum and points smaller budgets to the Local Visibility package instead. Above that, an agency pays for itself by stopping wasted spend and keeping creative fresh.

The other condition is that your website converts. Meta traffic arrives with less intent than a Google search, so a page that does not turn organic visitors into enquiries will not turn ad visitors into them either. We check that first; the traffic but no leads page explains what we look for.

How much does Meta ads management cost?

GrossiWeb charges $750 a month for accounts spending up to $5,000, $1,500 up to $15,000 and $2,500 up to $30,000, plus a $500 setup fee waived on a six-month term. Published 2026 pricing (Lotiva's public tiers, guides from Ryze and Stackmatix) puts agency fees at $1,500 to $5,000 a month for those brackets, or 15 to 25 percent of spend.

We price Meta and Google management the same because the weekly work is comparable in hours. Video production beyond simple edits of your own footage is quoted separately, as it is at every agency.

What is the minimum budget for Meta ads?

Meta itself accepts a few dollars a day, but campaigns that produce measurable leads generally need $50 to $150 a day, which is why GrossiWeb sets a $1,500 monthly minimum. Below that the platform cannot exit its learning phase for a conversion objective and results swing from week to week.