Paid Advertising
Meta Ads Management Is a List of Jobs. Know the List Before You Sign.
What Meta ads management includes, how a management fee can be structured, and the seven questions to ask before you hand over an ad account.
Meta Wants Your Ads on Every Placement. Here Is What You Still Control.
Meta recommends Advantage+ placements, and some advertisers have been told ad set exclusions are going away. Here is what Meta's own documentation says you still control.
Google Moved Some Search Campaigns to AI Max. Here Is What to Check This Month.
Google began moving some Search campaigns to AI Max in September 2026. Here is what AI Max does, what it may change for you, and a checklist for your account this month.
How Much Does a Lead Cost in 2026? Google and Facebook Ad Benchmarks for Small Businesses
Search ad leads average $66.69 and Facebook lead ads average $27.39, but the two are not like for like. Here is how to work out the cost per lead your own business can afford.
Should a Small Business Advertise on ChatGPT? Only as a Test You Can Afford to Lose
OpenAI says ChatGPT Ads reached a $1 billion annualized run rate, but no independent source we found publishes a cost per lead. Here is what is documented and how to test small.
Ad Fatigue Is Real and It's Silently Killing Your Campaign Performance
Your targeting is fine. Your offer is solid. Your ads are just invisible now because your audience has seen them too many times. Here's what ad fatigue looks like and how to fix it.