Marketing / Paid Advertising

Paid advertising that pays for itself.

Ad spend without a clear path to ROI is a cost center. We build paid advertising systems around your CAC targets and track every dollar from impression to revenue.

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Paid Advertising

Paid advertising is the purchase of placements on search engines, social platforms and websites, paid per click, per thousand impressions or per action, to put a business in front of people who are looking for or likely to want what it sells. The main platforms for a small or mid-sized business are Google Ads, Meta (Facebook and Instagram) Ads and LinkedIn Ads.

GrossiWeb is a digital marketing agency based in Atlanta, Georgia, founded in 2006, that plans and manages paid advertising on Google, Meta and LinkedIn for businesses in Atlanta, Raleigh, Los Angeles and nationwide. Management is priced as a flat monthly fee by ad-spend bracket, from $750 a month per platform, with a $1,500 minimum monthly ad budget and every campaign reported in cost per lead.

What this means for your business

Paid advertising is the fastest path to measurable growth: when it's managed around real business metrics, not vanity metrics. We build Google, Meta, and LinkedIn campaigns around your specific customer acquisition cost targets, and we report in revenue terms.

Deliverables

What you actually get.

Campaign strategy & setup

Account structure, audience targeting, creative strategy, and bidding approach built around your CAC targets.

Creative & copy

Ad creative, copy variations, and landing page design: all built for the specific platform and audience.

Optimization & reporting

Weekly optimization and monthly reporting in revenue terms: not impressions and clicks.

Why managed ads, in numbers

What paid search and social actually cost, from 2025 and 2026 data

6.64%

average click-through rate for Google search ads across all industries in 2026

LocaliQ, 2026

$66.69

average cost per lead for search advertising in 2026, the first overall drop in five years

LocaliQ, 2026

$27.66

average cost per lead for Facebook lead campaigns across industries, up from $22.87 the year before

LocaliQ, 2025

$8

profit Google estimates a business receives from Search and Ads for every $1 spent on Google Ads

Google Economic Impact, 2025

Average search ad cost per lead by industry, 2026

Attorneys and legal$131.63
Real estate$102.51
Home improvement$90.92
Dentists$72.97
Physicians and surgeons$40.04
Restaurants and food$30.57
The same click-based lead costs more than four times as much in legal services as in restaurants. Benchmarks like these are the yardstick we use to judge whether an account is performing, not a promise of results. Source: LocaliQ, 2026.
How it works

What you need to know before you start.

Start with Google Ads when customers already search for what you sell, because search ads reach people at the moment of need and convert fastest. Start with Meta Ads when the product is visual, the audience can be defined by interest or life stage, or the business needs to create demand rather than capture it. Use LinkedIn Ads only for business-to-business offers where the job title of the buyer is the main qualifier, because its clicks cost the most.

GrossiWeb runs the two main platforms as separate services with their own pricing tables: Google Ads management and Meta Ads management. Most clients start with one and add the second once the first is profitable.

Two costs: the media spend paid to the platform and the management fee paid to the agency. GrossiWeb's management fee is $750 a month for accounts spending up to $5,000, $1,500 up to $15,000 and $2,500 up to $30,000, per platform, with a $500 setup fee that is waived on a six-month term. The minimum ad spend GrossiWeb manages is $1,500 a month, because below that a campaign collects too few conversions for the platform's bidding to learn from.

Published 2026 benchmarks put Facebook clicks at roughly $0.60 to $1.00 (Stackmatix, 2026) and agency fees at $500 to $5,000 a month or 15 to 20 percent of spend (Lotiva and WebFX, 2026). GrossiWeb uses flat fees so that the agency is not rewarded for spending more.

By cost per lead or return on ad spend, not by clicks or impressions. Conversion tracking in Google Analytics 4 records every call, form and purchase with the campaign that produced it; the contact form on your site records the channel of each enquiry; and the monthly report shows what a lead from ads costs next to what a lead from search or AI referrals costs, so budget can move to the cheaper source.

The tracking setup is the same one used for analytics and reporting, which is why ads clients usually see their organic and AI-referral numbers in the same report.

Run ads first when the business needs leads this month and can afford at least $1,500 in monthly spend; the converting search terms then become the keyword list for SEO. Invest in SEO first when the budget is under that threshold or the business sells something people research for weeks before buying. Most businesses end up with both, because ads stop the day the budget stops and SEO takes months to start.

For an owner-run business with a small budget, the Local Visibility package at $750 a month builds the Google Business Profile and reviews that make later ad campaigns convert, and it keeps working after the spend stops.

FAQs

What is the difference between PPC and paid advertising?

Pay-per-click (PPC) is one billing model inside paid advertising: you pay each time someone clicks the ad, which is how Google Search ads work. Paid advertising also includes ads billed per thousand impressions, such as most Meta and display campaigns, and per action. GrossiWeb manages both models under the Google Ads and Meta Ads services.

How much should a small business spend on advertising?

Enough for the platform to learn: GrossiWeb sets a floor of $1,500 a month in ad spend per platform. Below that, a search campaign in a competitive local market gets too few conversions to optimise, and the management fee outweighs the media. If the budget is smaller, the Local Visibility package is the better first step and costs $750 a month.

Do you manage LinkedIn Ads?

Yes, for business-to-business clients where job title and company size define the buyer. LinkedIn clicks cost several times more than Google or Meta clicks, so GrossiWeb only recommends it with a clear offer and a landing page built for it; the work is quoted with the same spend brackets as the Google Ads management service.

Who owns the ad accounts and the data?

You do. GrossiWeb works through partner or manager access to accounts in your name, with your billing, your pixel and your audiences, and can be removed at any time. Reports come from your own Google Analytics 4 property, set up under analytics and reporting, so the history stays with you if you change agencies.

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Outcomes

Industries

Ready to put paid advertising to work for your business?

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No commitment. No sales pressure. Just clarity.