We build reporting systems that tell you what's working, what isn't, and exactly what to do about it.
Marketing analytics and reporting is the collection of website and campaign data, the tracking of conversions such as calls, forms and purchases, and the regular presentation of that data as decisions rather than raw numbers. The usual tools are Google Analytics 4, ad platform conversion tracking, call tracking and a dashboard that combines them.
GrossiWeb is a web design and digital marketing agency founded in 2006 and based in Atlanta, Georgia, serving Raleigh, Los Angeles and businesses nationwide. Its analytics and reporting service sets up GA4 and conversion tracking, builds a custom marketing dashboard and runs monthly strategy reviews, and is quoted after a scoping call.
Most marketing reports show you what happened. We build systems that tell you why: and what to do next. From GA4 configuration to custom dashboards to monthly strategy reviews, we make sure you always know your ROI.
Complete analytics configuration with full conversion tracking, event setup, and goal measurement.
All your key metrics in one place: updated daily, designed to surface what matters.
Structured review sessions where we analyze the data together and make specific recommendations.
33%
of marketers name measuring marketing ROI as their number one challenge for 2026, ahead of every other problem
32%
of marketers worldwide say they measure their media spending holistically across traditional and digital channels
6.6%
median landing page conversion rate across all industries, from 57 million conversions on 41,000 landing pages
70.22%
average documented online shopping cart abandonment rate, calculated from 50 separate studies
Marketing analytics connects money spent on a channel to the inquiries and sales that channel produced, so a business can move budget toward what works. GrossiWeb builds the tracking first, with GA4 configured for every conversion, event and goal, then a dashboard that shows all key metrics in one place and is updated daily. A monthly strategy review turns the numbers into agreed actions for the next month.
The four types usually listed are descriptive (what happened), diagnostic (why it happened), predictive (what is likely to happen) and prescriptive (what to do about it). Most small-business reporting stops at descriptive; GrossiWeb's dashboard and monthly review are built to reach diagnostic and prescriptive, naming the cause of a change and the action to take. Predictive work is only worth doing once lead volume is large enough.
GrossiWeb quotes analytics and reporting work after a scoping call, because the cost depends on how many platforms have to be connected, whether call tracking or CRM data is involved, and how much of the existing GA4 setup can be kept. The quote separates the one-time tracking setup from the ongoing dashboard and review. Clients on a GrossiWeb SEO, GEO or ads retainer receive the monthly report as part of that service.
Supermetrics is a Finnish software company whose product moves marketing data from platforms such as Google Ads, Meta and GA4 into spreadsheets, dashboards and data warehouses. It is a data pipeline, not an agency. GrossiWeb uses connectors of this kind when building a custom marketing dashboard and reads the result in the monthly review alongside Google Ads performance.
Descriptive, diagnostic, predictive and prescriptive. Descriptive reports what happened, diagnostic explains why, predictive estimates what comes next and prescriptive recommends the action. GrossiWeb's reporting aims at the last two, which is why every dashboard is paired with a monthly review and, where conversion is the problem, with CRO consulting.
It tells a business which channels, campaigns and pages produce inquiries and sales, and at what cost, so budget can move toward the ones that pay. That requires conversion tracking set up correctly in GA4 and on the contact form before any report is trusted. GrossiWeb builds that tracking for its SEO and GEO clients and for businesses that manage their own marketing.
Strategy work rarely stands alone. These are the services we most often pair with this one.