Chasing algorithm changes is a treadmill. We build social strategies grounded in your brand positioning: that grow over time instead of resetting every quarter.
Social media marketing is the organic use of platforms such as LinkedIn, Instagram and X to build an audience, establish authority and generate inbound inquiries through posts, graphics, short video and community management. It is distinct from paid social advertising, which buys reach from the platform.
GrossiWeb is a digital marketing agency founded in 2006 and based in Atlanta, Georgia, serving Raleigh, Los Angeles and businesses nationwide. Its social media marketing service covers platform strategy, content creation and LinkedIn programs for B2B and professional services firms, measured against business outcomes, and is quoted after a scoping call.
Social media marketing done right builds brand authority, generates warm inbound leads, and creates a distribution channel you own. Done wrong, it's an expensive time sink. We build strategies rooted in your brand positioning and measured against business outcomes.
Platform selection, content strategy, posting cadence, and community management guidelines.
Written posts, graphics, short-form video direction: content that represents your brand accurately.
Executive thought leadership, company page growth, and direct outreach for professional services and B2B businesses.
18h 36m
a week the typical social media user spends on social platforms, video on YouTube, TikTok and Instagram included
90%
of Gen Z consumers say social content influenced a purchase in the past six months; 76% of all consumers
76%
of B2B marketers rank LinkedIn the most effective channel for thought leadership; email newsletters are next at 54%
41%
of email revenue came from automated flows that made up just 5.3% of sends, across 205,000+ brands
A social media marketing agency chooses the platforms worth a business's time, sets the content strategy and posting cadence, produces the posts, graphics and short-form video direction, and manages the community. GrossiWeb builds each program on the client's brand positioning rather than on platform trends, so the account grows over time instead of resetting every quarter, and reports on inquiries rather than follower counts.
LinkedIn for B2B and professional services, where executive thought leadership, company page growth and direct outreach reach buyers by job title. Instagram for visual businesses such as restaurants, real estate and retail. X for founders and technical audiences. GrossiWeb picks one primary platform in scoping and adds a second only when the first produces measurable inquiries, because a thin presence on four platforms builds nothing.
GrossiWeb quotes social media marketing after a scoping call as a monthly retainer, and does not publish a flat fee because the number of platforms, the posting cadence and how much original graphic and video content is produced decide the work. The quote states the platforms, monthly output and the reporting cadence. Paid amplification is priced separately under Meta Ads management.
GrossiWeb prices it as a monthly retainer quoted after a scoping call, set by platform count, posting cadence and content production; no flat package price is published. Graphics come from the graphic design service where needed, and businesses in restaurants and hospitality usually need more visual output than a law firm.
It depends on scope, which is why GrossiWeb quotes after scoping rather than publishing a rate; the two variables that move the price most are how many platforms are managed and how much original video and design is produced. Organic social is separate from paid social, which GrossiWeb runs under Meta Ads management with published tiers. See marketing services for the full offer.
There is no single agreed definition; the versions that circulate are rules of thumb for dividing content into thirds, such as a third promotional, a third educational and a third conversational, or for limiting a message to three points. GrossiWeb sets the content mix from the client's positioning and audience instead, and measures it through analytics and reporting and the lead generation solution.
Marketing work rarely stands alone. These are the services we most often pair with this one.