You don't always need more traffic. Sometimes you need to convert the traffic you have. CRO finds and fixes the leaks.
Conversion rate optimization (CRO) is the practice of increasing the share of website visitors who complete a desired action, such as a call, a form or a purchase, without increasing traffic. It combines qualitative research such as heatmaps and session recordings with quantitative methods such as funnel analysis and A/B testing.
GrossiWeb is a web design and digital marketing agency founded in 2006 and based in Atlanta, Georgia, serving Raleigh, Los Angeles and businesses nationwide. Its CRO consulting service audits the conversion funnel, analyzes heatmaps and session recordings, and runs structured A/B tests, and is quoted after a scoping call.
Conversion rate optimization is about understanding why people aren't taking action: and removing the obstacles. We combine qualitative research (heatmaps, session recordings, user feedback) with quantitative data (funnel analysis, A/B tests) to systematically improve your conversion rate.
Full analysis of your conversion funnel with quantified drop-off rates at every step.
Visual research showing exactly where users click, scroll, hesitate, and leave.
Structured tests of headline, CTA, layout, and offer variants: with statistical significance before calling winners.
33%
of marketers name measuring marketing ROI as their number one challenge for 2026, ahead of every other problem
32%
of marketers worldwide say they measure their media spending holistically across traditional and digital channels
6.6%
median landing page conversion rate across all industries, from 57 million conversions on 41,000 landing pages
70.22%
average documented online shopping cart abandonment rate, calculated from 50 separate studies
Conversion rate optimization finds where visitors stop short of an inquiry or purchase and removes the obstacle, so the same traffic produces more revenue. GrossiWeb starts with a funnel audit that quantifies drop-off at every step, adds heatmap and session analysis to see where users click, scroll, hesitate and leave, then tests headline, call to action, layout and offer variants.
It depends on what is being counted. A 20 percent rate from visitor to purchase on an ecommerce site would be exceptional, while 20 percent from a qualified landing-page visit to a form submission on a service business page is achievable. GrossiWeb defines the conversion and the funnel step before quoting any benchmark, because a single site-wide figure hides the page and audience differences that decide what to fix.
GrossiWeb quotes CRO consulting after a scoping call, because the work depends on traffic volume, the number of funnel steps and whether the client's site can be changed quickly enough to test. A site with too few visitors to reach significance is scoped as a research and redesign project rather than a testing program. The quote lists the audit, research tools, planned tests and reporting cadence.
It raises the share of existing visitors who take the action a business wants, by finding the points where people hesitate or leave and testing changes that remove them. The result is more inquiries from the same traffic, which is why GrossiWeb recommends it before increasing Google Ads spend and why it sits at the center of the lead generation and conversion solution.
For an ecommerce store measured from visit to purchase, 20 percent would be far above typical; for a service page measured from qualified visit to form submission it is a realistic target. The figure only means something once the conversion and the funnel step are defined. GrossiWeb sets both in the funnel audit and tracks them in the client's own GA4 property, as described under analytics and reporting.
Click-through rate (CTR) is the share of people who see a link or ad and click it; conversion rate (CVR) is the share of people who arrive on a page and complete an action. CTR is a traffic measure and CVR is a revenue measure, and a campaign can have a high CTR and a poor CVR when the landing page fails. GrossiWeb reports both for Meta Ads and web design projects.
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