MYGO Consulting
GrossiWeb rebuilt MYGO Consulting's HubSpot site as a 213-page Next.js platform. Google Search clicks went from 34 to 957 in the first period after launch.
957
organic clicks, Jun 10 to Jul 16, 2026 (34 from May 1 to Jun 9)
Google Search Console
124,700
search impressions, Jun 10 to Jul 16, 2026 (2,560 from May 1 to Jun 9)
Google Search Console
12
website form submissions, Jun 10 to Jul 16, 2026, all at status New (not yet qualified)
MYGO website lead database
MYGO Consulting, an SAP consultancy in Naperville, Illinois, had a HubSpot website that showed only a narrow slice of its expertise. GrossiWeb replaced it with a 213-page Next.js platform organized around how enterprise buyers look for SAP help, and it launched on June 10, 2026. From June 10 to July 16, 2026, Google Search Console recorded 957 clicks, up from 34 between May 1 and June 9, an early result we report below with its caveats.
MYGO has the expertise, partnerships and service depth of an established SAP consultancy. Its previous HubSpot website did not show that depth. It introduced MYGO as an SAP services company, but it gave only a narrow view of the organization.
Enterprise buyers could not easily explore the full range of services, industries, products, certifications and expertise. The same thin content footprint gave search engines few chances to connect MYGO with the searches buyers actually run.
So the project had two problems to solve at once. Human visitors needed a clearer experience, and search needed a stronger technical and content foundation. A rebuild judged on appearance alone would not have solved either, so the site needed to do several things:
GrossiWeb migrated MYGO from HubSpot to a custom Next.js platform and rebuilt the information architecture around buyer intent. The new site launched with 213 live pages, compared with an estimated 12 to 20 core pages on the old one. Each major service, industry, product and market now has its own place in the customer journey. The point was clearer paths for prospects and a fuller picture of MYGO's expertise for search engines, not a bigger page count for its own sake. This is the kind of work we do under web development.
The old menu listed services in one long dropdown with little context. The new navigation groups capabilities by domain and adds structured routes organized around business needs, industries, resources and proof. A separate section starts from ten business challenges, such as cash flow and AP automation or ERP modernization, and links each to the services that address it.
The project combined platform development, content architecture, technical SEO, conversion planning and measurement. GrossiWeb organized the large content footprint with AI-assisted research and production workflows, and people reviewed page intent, technical claims, internal linking, structure and publication quality. Specialized SAP claims remain subject to MYGO's own subject-matter review.
The rebuild added database-backed contact forms, a lead inbox, journey analysis and source classification. Submissions are recorded in MYGO's own database, so the website can be checked as a business system and not only through analytics reports.
The SEO work covered technical health and crawlability. For generative engine optimization, GrossiWeb allowed nine identified AI crawlers, including GPTBot, ClaudeBot, PerplexityBot, Google-Extended and Bingbot, and added an llms.txt file that summarizes the company, its 13 services, 12 industries, products and certifications. Priority pages were strengthened with buyer-focused questions and short definitions that search and AI systems can quote. None of this makes citations certain. It gives the site an accessible on-page foundation for future visibility.
The first post-launch period showed more search visibility, stronger engagement, recorded form submissions and a healthier technical foundation.
957
organic clicks, Jun 10 to Jul 16, 2026 (34 from May 1 to Jun 9)
Google Search Console, Jun 10 to Jul 16, 2026
124,700
search impressions, Jun 10 to Jul 16, 2026 (2,560 from May 1 to Jun 9)
Google Search Console, Jun 10 to Jul 16, 2026
12
form submissions, Jun 10 to Jul 16, 2026, all at status New (not yet qualified)
MYGO website lead database, to Jul 16, 2026
94
SE Ranking audit health score, Jul 6, 2026 (66 before migration)
SE Ranking site audit, Jul 6, 2026
Before launch, Google showed MYGO's site 2,560 times and sent it 34 clicks between May 1 and June 9, 2026. In a slightly shorter window after launch, June 10 to July 16, the new site was shown 124,700 times and clicked 957 times. That is a 4,771% rise in impressions and a 2,715% rise in clicks. Each chart below has its own scale, because the two measures are too far apart to share one.
Google Search clicks, before and after launch
| Item | Value |
|---|---|
| May 1 to Jun 9, 2026 | 34 |
| Jun 10 to Jul 16, 2026 | 957 |
Google Search impressions, before and after launch
| Item | Value |
|---|---|
| May 1 to Jun 9, 2026 | 2,560 |
| Jun 10 to Jul 16, 2026 | 124,700 |
Click-through rate fell from 1.3% to 0.8%, a 38% relative drop, and average position moved from 10.5 to 11.4, where a lower number is better. Both moved in the wrong direction, and we are reporting them as they are. Our reading is that the old site appeared for a small, narrow set of queries, while the new site began appearing in many more searches, including competitive ones where MYGO had little or no visibility before. A wider footprint tends to pull both measures down. A lower CTR here does not cancel the gains, but it does mean rankings still have to mature.
The website lead database recorded 12 contact-form submissions between June 10 and July 16, 2026: 8 in June and 4 in July. All 12 still had the status New at the report date. They are inquiries that had not yet been qualified, and we do not claim any of them became pipeline. Source page and UTM attribution were not available for these first submissions, so we do not assign them to a channel or a page.
The SE Ranking site audit score rose from 66 before migration to 94 on July 6, 2026, a 42% increase, with 0 errors, 229 warnings and 1 notice. After launch the site passed Core Web Vitals, with Largest Contentful Paint at 2.3 seconds, First Contentful Paint at 1.4 seconds and Cumulative Layout Shift at 0. In plain terms, the main content appears in 2.3 seconds and nothing on the page jumps while it loads.
Google Analytics 4 shows about the same number of people doing more once they arrived. From June 10 to July 14, 2026, the site had 2,900 active users, about flat (-0.3%) against May 1 to June 9. Those visitors generated 5,800 page views, up 43%, and stayed an average of 115 seconds per session, up 22%. Bounce rate was 54.6%, down 24%. These changes are as reported in MYGO's monthly performance report, which does not show the earlier raw values.
SE Ranking began tracking 30 keywords on Google USA on July 13, 2026. The July 16 check is a snapshot, not a trend. Among the tracked terms:
| Measure | Before | After | Change |
|---|---|---|---|
| Search clicks | 34 | 957 | +2,715% |
| Search impressions | 2,560 | 124,700 | +4,771% |
| Click-through rate | 1.3% | 0.8% | -38% |
| Average position (lower is better) | 10.5 | 11.4 | Slightly worse |
| SEO health score | 66 | 94 | +42% |
| GA4 page views | Not shown | 5,800 | +43% reported |
| GA4 active users | Not shown | 2,900 | About flat (-0.3%) |
| GA4 average session duration | Not shown | 115 seconds | +22% reported |
| GA4 bounce rate | Not shown | 54.6% | -24% reported |
The new platform is the base for the next phase of work:
Sources: Google Search Console (May 1 to June 9 versus June 10 to July 16, 2026), Google Analytics 4 (June 10 to July 14, 2026), the MYGO website lead database (June 10 to July 16, 2026), SE Ranking (site audit on July 6 and keyword tracking from July 13, 2026), and Core Web Vitals reporting after launch.
Services behind this work: Web development, SEO, Generative engine optimization.
Published .