the channel for this project
GrossiWeb proposal packet
Click review
click performance was reviewed
GrossiWeb proposal packet
Format ideas
tests proposed for different email formats
GrossiWeb proposal packet
The client is a student housing operator whose name we do not publish. GrossiWeb handled email marketing execution and review for the project. The work covered email execution, click-performance review, and ideas for testing different formats.
The work
The approved scope was email execution, click-performance review and ideas for testing different formats. A healthy email program is a loop. You send, you read the results, you change something and you send again.
Email execution
Execution is the part that has to happen on time and without errors. It covers the content, the build, the links, the audience and the send. The details need to be right every time.
In our programs, we keep the process steady. The same checks run before every send. That protects the sender's name and gives the review step clean data to work from.
Click-performance review
Clicks show what readers care about. After each send we review which links were clicked and which were ignored. That tells us which offers, subjects and layouts earned attention. It also tells us what to stop doing. In our programs, every review ends with a short list of changes for the next send, so the findings turn into action.
Ideas for testing different formats
A format is the shape of an email: its length, its layout, how it leads with the main message and where the button sits. In this kind of work we bring ideas for testing different formats, so the program learns from each send. Each idea is simple. One change, one question, one clear comparison. In our programs, when a format wins, it becomes the new starting point for the next send.
How we run and improve an email program
A steady process beats occasional bursts of effort. Ours has four parts.
Our four-part method
Send with a clear goal
Every email has one job. Decide what the reader should do before writing the first line.
Review the clicks
Look at what readers clicked after every send. Note what worked and what did not.
Test one change at a time
Change one thing, such as the format. Keep everything else the same, so the result means something.
Keep what wins
Fold the winning format into the next send. Write down what you learned so the program improves over time.
What this means for your project
If your business sends email, each send can teach you something. Reviewing clicks and testing formats can turn a routine newsletter into a program that gets better.
Start with the free consultation. Tell us how you send email today and what you want readers to do. We will tell you where we would begin. See our content and email marketing and marketing services.
